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Macy’s Expands Into Pets, Hair Care And Gourmet Food To Gain New Shoppers

Macy’s said it has begun investing in new categories for the business — including toys, health and wellness, pets and home decor. When Americans began scouring the web last March for office supplies and toys to entertain kids at home, the department store chain wasn’t nearly as prepared as it wanted to be. “Customers have signaled for us where we’ve failed searches,” CEO Jeff Gennette said.

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