PayPal To Buy Online Returns Start-Up In Its Latest Run At The Retail Shopping Space

PayPal has agreed to buy Happy Returns, a Santa Monica-based start-up that lets shoppers return items they bought online, in person. Executives say it’s a way to drive foot traffic to stores as the economy reopens, add value for businesses already using PayPal, and attract new customers. “The post-purchase experience is something we’ve been looking into, since it’s such a pain point — people want to shop online and return in store, and vice versa,” says Frank Keller, senior vice president of consumer in-store and digital commerce at PayPal.