• auctusgroup

Retail Innovation Watch: Gen Z

Soon enough, Generation Z will surpass millennials to be the largest generation, making up roughly 32 percent of the world’s population. The most diverse generation to date, this group of digitally savvy, social-first, and eco-conscious consumers is already changing retail practices around the world. Forward-thinking brands are playing with boundaries and introducing radical new business practices to show this upcoming generation that they’re valued and understood. For more info:


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