• auctusgroup

Toys R Us taps experiential startup in brick-and-mortar comeback

Toys R Us has teamed with startup b8ta on its return to brick-and-mortar retail in an effort to shore up its relationships with vendors that were strained during the toy retailer's 2017 bankruptcy. With b8ta, Toys R Us will focus on experience and analytics in its new stores, and vendors will have more control over product displays.

Modern Retail (7/19)

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