• auctusgroup

Why direct-to-consumer startups value space in physical stores

Many brands that sell household goods online through a direct-to-consumer model are finding that there are significant benefits to securing space on the shelves of physical stores. Major retailers give brands visibility, and some consumers prefer getting all their staples in one shopping trip rather than trying to keep up with online subscriptions.

The Wall Street Journal (tiered subscription model) (12/9)

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