• samuel

Why mall stores still work for Bath & Body Works

Bath & Body Works has kept its mall stores thriving in changing times by frequently refreshing the merchandise and creating what looks like a separate shop for its candles. The retailer, which booked a 13% jump in first-quarter same-store sales, also focuses on buy-one-get-one promotions rather than discounts to drive up average order sizes.

Digiday (5/24)

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